Apparently so. After recently watching the movie Moneyball, I got to thinking about value in IP. Trademarks, and in particular alternative trademarks, are the most undervalued and under-utilized form of IP protection.
Case in point, United States Trademark Registration No. 4,277,914 for the mark shown below:
The registration is owned by Apple and covers the design of an Apple Store, and issued on January 22nd. That’s right – Apple trademarked the look of an Apple Store, and it really wasn’t that difficult. They received an initial rejection on the grounds that the 3-dimensional store configuration was not inherently distinctive trade dress. (more…)